Expedition Einstein RFP Submission for Salesforce / Sparks
Expedition Einstein is one of two concepts presented by our team at Sparks for the centerpiece of Salesforce’s annual Dreamforce event. This is a linear journey involving groups of 12-15 people at a time to explore the Einstein1 platform in an immersive and physical way. As lead designer for this concept, I was responsible for the spatial design and physical interactive designs as well as responsible for the renderings and animations.
The process was collaborative from the beginning of the ideation process through completion of the final deck and involved multiple team members to complete. James Feser as Creative Director, Jamie Barlow and Amanda Reilly from Creative Technology , and Erin Burazin who led 2D and created the excellent graphics inside the concept as well as the deck design are just a few of the talented individuals from the creative team with whom I collaborated to give vision to this concept.